WHAT IT IS

4X colour-safe hydration and +90% vibrancy instantly vs. untreated hair.

Live in vibrant color with amplified vibrance and shine that enhances the look of colour-treated hair. Formulated with our PRO ColourShield technology, this pigment-preserving shampoo, free of sulfate cleansers, protects hair colour from fading. Plus, it helps smooth + seal the cuticle for luminous, locked-in colour.

HOW IT WORKS

PRO ColourShield technology, designed with protective polymers, conditioning agents, and Vitamin E (a powerful antioxidant), forms a protective shield that helps lock in your color. Contains Kukui Seed Oil to help moisturize strands + add shine. Balances hair’s pH to seal the cuticle to help protect colour vibrancy.

FORMULATED FOR

Ideal for colour-treated hair.
All Diameters: Fine, Medium, Thick
All Patterns: Coily (4C–4A), Curly (3C–3A), Wavy (2C–2A), Straight (1A)

HOW TO USE

Massage into hair and lather.
Rinse, then follow with Illuminated Colour Conditioner.

FROM THE PROS
• Shampoo and Condition with cool water to help seal the cuticle.
• When styling colour-treated hair, always protect it from heat.

Apply Illuminated Colour Leave-In Seal Light or Rich to damp hair after cleansing and conditioning, and before blow-drying, for heat protection + instant moisture and colour vibrancy.

Fruity, warm, fresh — a scent that embodies the vibrant, protective essence defining this collection.
Top: Coconut + Almond Milk
Mid: Jasmine + Pineapple
Base: Vanilla + Sandalwood Cream